The PC is Dead

Released on = January 20, 2007, 6:45 pm

Press Release Author = Eli Tomlinson

Industry = Computers

Press Release Summary = Gamix simplifies the home PC gaming experience by offering
an alternative to the pitfalls of the Windows operating system.

Press Release Body = Thirty years ago, IBM began selling a PC based on an open
architecture. Soon, rival manufacturers began selling compatible PCs; and the rest,
as they say, is history. Hundreds of millions of PCs have been sold in a fiercely
competitive industry driven by performance and innovation.

PC meant personal computer. IBM was bringing the power of the computer to the home.
A huge attraction of the PC was an endless stream of new, exciting, and pioneering
entertainment software titles. The power to create games, and the power to play
games was all available in one box. This is where so many of today's great software
developers got their inspiration and got their start.

From the beginning, computers were slightly complicated and a little daunting. Their
great power kept people believing that software would continue to improve and
overcome user difficulties. Software certainly continued to improve, but it also
continued to become more complex. Paralleling the computer, videogame systems
mastered simplicity, but could never compete with the PCs breakneck technological
advancement.

Now, the PC is dead.

The computer's little brother, the game console, has grown up. There is no more
personal computer. Today the Xbox 360, Nintendo Wii, and Playstation 3 rival the
power of the PC. Today's game console can do all of the things people want to do
with a personal computer: play games; play movies; play music; browse the Internet;
e-mail and instant messaging; sharing digital photographs; and more. And today's
game console can do all of this with an interface that is much more stable and
friendly than Windows.

Microsoft is telling us the PC is dead.

Microsoft Vista and the Xbox clearly demonstrate that Microsoft believes that game
consoles are for the home and PCs are for the office.

So call it the OC: Office Computer.

This declaration has serious ramifications for the entire interactive entertainment
industry. This industry needs the PC. The PC gives the world a development tool and
an open market that does not exist in the world of game consoles.

Consumers need the PC. Consumers want the variety and creativity that an open market
nurtures.

Manufacturers need the PC. Why cede the living room to Microsoft, Sony or Nintendo?
Dell, Sega, Gateway, NEC, HP, Samsung, Lenovo, Toshiba, LG, Sanyo, Panasonic,
Philips, and everyone else should be competing for the living room.

The answer: The PC must deliver the consistency and simplicity consumers expect from
the game consoles.

Gamix is an open gaming platform based on the PC. The concept is to give consumers
the simplicity of the game consoles while maintaining the power, flexibility, and
variety of the PC.

For more information,

Visit: http://www.gamix.org

E-mail: info@gamix.org

Write:

Gamix
1129 Rundle Street
Scranton, PA 18504

Web Site = http://www.gamix.org

Contact Details = Gamix
1129 Rundle Street
Scranton, PA 18504
(570) 840-9942
press@gamix.org

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